As worries about Baby Powder’s safety mounted, J&J focused its pitches on minority, overweight women
The company sought for decades to shore up weakening sales of its iconic talc with ads aimed at specific types of women – many of the same types who today are among those alleging in thousands of lawsuits that J&J powder caused their cancers. By CHRIS KIRKHAM and LISA GIRION Filed April 9, 2019, 1 p.m. GMT LOS […]